Recently we were offered the opportunity by Whole Foods to have a video spotlight done on HiBAR. Whole Foods was one of the first retailers to give us a shot back in the early days of HiBAR, and we’ve always enjoyed a great partnership with them.
As part of this project, they would bring in their award-winning video crew, headed up by Emmy Award-winning visual storyteller, Joseph Xu. Honestly it was a little scary, knowing that we’d be giving up control and the narrative would be driven entirely by Joseph and whatever aspects of our story caught his eye. We hosted him for two days in February (Joseph and his crew were great sports about braving the most brutal week of our Minnesota winter) and they went to work. We couldn’t be happier with the results! Beyond being a company that makes solid shampoo bars, solid conditioner bars, solid face wash bars, and plastic-free deodorant — we feel like this video really captured the heart and soul that drives HiBAR’s mission everyday. We hope you enjoy it!