Koko the Shop
Another wonderful women-owned business is our feature today: Koko the Shop. Owned and operated by cofounders Jamie and Adria, "koko" is a Finnish word that translates as “full” – a nod to Jamie’s heritage and their plan to create refilleries where customers can fill and refill products, over and over again. We asked Adria our mini Q&A - check it out below!
What first got you started with the sustainability/eco-consciousness movement?
My mother! She was always doing things a different way when I was growing up and she was my first exposure to sustainable/conscious living - it wasn't until I got a little older that I realized those things weren't the norm. As an adult, I got much more serious about sustainability when I became a mother myself and started really contemplating the impact of our actions on future generations.
What is your favorite sustainable swap for the holidays?
Getting creative with wrapping and considering alternatives to conventional (typically non-recyclable) gift wrap, whether that's with recyclable matte wrapping paper, cloth wraps, repurposed/reused paper, found materials - there are so many options!
What is one documentary, article, book, or podcast that you'd recommend to someone looking to live more sustainably?
“Cradle to Cradle” by William McDonough and Michael Braungart and “Braiding Sweetgrass” by Robin Wall Kimmerer are both really great deep dives. Two quick reference books I love are “Zero-Waste Home” by Bea Johnson and “101 Ways to Go Zero-Waste” by Kathryn Kellogg. Did I cheat?! I know that's more than 1! If I have to pick one, I'd pick “Zero-Waste Home” by Bea Johnson!